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KFC, until 1991 known as Kentucky Fried fowl, is an American rapid food restaurant chain that focuses on fried fowl. centered in Louisville, Kentucky, it’s for the sector’s second-largest restaurant chain (as measured by way of income) after McDonald’s, with almost 20,000 locations globally in 123 countries and territories as of December 2015. The chain is a subsidiary of Yum! manufacturers, an eating place agency that also owns the Pizza Hut and Taco Bell chains.KFC was founded by way of Colonel Harland Sanders, an entrepreneur who began selling fried hen from his roadside eating place in Corbin, Kentucky at some point of the extremely good depression. Sanders recognized the ability of the eating place franchising concept, and the first “Kentucky Fried hen” franchise opened in Utah in 1952. KFC popularized hen within the rapid food enterprise, diversifying the marketplace by way of challenging the mounted dominance of the hamburger. by way of branding himself as “Colonel Sanders”, Harland became a distinguished determine of American cultural history, and his photograph stays broadly utilized in KFC advertising. but, the corporation’s speedy growth crushed the growing old Sanders and he bought it to a group of buyers led with the aid of John Y. Brown Jr. and Jack C. Massey in 1964.
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Colonel Sanders changed into a key element of KFC advertising till his death in 1980. despite his demise, Sanders remains a key icon of the corporation as a “global symbol of hospitality”. Early professional slogans for the employer protected “North us’s Hospitality Dish” (from 1956) and “We fix Sunday dinner seven nights per week”. The “finger-licking’ suitable” slogan turned into used from 1956 and went directly to emerge as one of the pleasant-regarded slogans of the twentieth century. The trademark expired in the US in 2006. the first KFC logo becomes introduced in 1952 and featured a “Kentucky Fried bird” typeface and an emblem of the Colonel. advertising played a key role at KFC after it turned into bought by way of Sanders, and the organization started to promote it on US television with a price range people$four million in 1966. if you want to fund national advertising campaigns, the Kentucky Fried bird advertising Co-Op was hooked up, giving franchisees ten votes and the organization 3 while selecting budgets and campaigns. In 1969, KFC employed its first countrywide advertising company, Leo Burnett. A terrific Burnett marketing campaign in 1972 was the “Get a bucket of chook, have a barrel of fun” jingle, executed by using Barry Manilow. via 1976 KFC became certainly one of the largest advertisers in the US.